But remember this is the digital age and therefore business growth tactics are constantly evolving.
In Web Development world, we have to learn and understand about various algorithms, platforms, technologies, trends and many other similar things constantly as all of these things are not static and they are changing continuously and rapidly. But one thing is sure that they have great impact on the today’s market and they have a big role to play in the success of any enterprise. Billions of people around the world now use internet, websites and mobile phones on daily basis. Therefore, if you want to take your business to the top level then you need to formulate a strong and successful web strategy so that your business succeeds in the marketplace which is witnessing immense competition in recent times.
Let’s us discuss about some of the powerful web strategies that can take your business to the next level and empower it to take lead in the market.
Building Responsive and Mobile Friendly Websites
Nowadays more number of people use mobile applications then visiting websites as it is easy for them to use their smartphone then to use their desktop computer. And they carry their smartphone all the time wherever they go. As per a report, today mobile applications account for 89% of the media time while only 11% spent on individual websites.
Hence you need to design a strong web application development strategy and adopting a mobile approach can help you out in this. When you build your website make sure it is responsive and works well on all types and sizes of mobile phones. It is also important to include a lot of changes in the design of interactive material so that it provides a better and smoother user experience when your website is viewed on a mobile device as compared to laptops and desktops.
Using Hero Images or Happy Faces of People Using Products of the Company
Just open your web browser and check some of the top websites of most popular brands around the world such as Samsung, Nike, Adidas, Microsoft and more, then one thing you will notice is the big and bold images of happy faces of people using their products. We all now know that human brains process images much faster than text hence you should also take advantage of this thing and should create your business website having people with happy faces. The use of these hero images that appear on the homepage of your website is a trend that is going to stay here for very long time. The same concept is applicable for large and bold geometric patterns and fonts. If you want an even better technical effect, then use a slideshow format and fill that home page with 3 or more hero images. The same goes for the videos too. Video also attract lots of audience as a few seconds of its content is enough to hook the visitors to your website for a long time.
Implementing RAIL Strategy for UX in Your Website
RAIL means Response, Animation, Inactivity and Load (the four main functions that define the UX of any website). You can hire full-stack web developers of the modern era if you want to implement the RAIL strategy into your website. It allows them to guarantee an excellent user experience on the website. Increase your RAIL strategy to develop a better perspective for users and define UX based on your research and analysis. Remaining RAIL focused is essential as it helps in the following things: -
RAIL offers specific objectives for each of the critical actions taken by the user.
RAIL converts the UX into important actions for uses i.e. touch, like, drag, scroll.
RAIL can be good place to start thinking about the performance factors of your website.
Integrating Chatbots into Website and Creating Interactive UI
Most of the great websites of today’s era have started to integrate Live chats and chatbots into their websites in order to provide conversational user interface to the site visitors. Live chats and chatbots make our lives simpler and take care of automatic response functions with ease. Integrating them with your website can be one of the best ways for you to get commitment and provide a better user experience. In so many today’s ecommerce websites, we see Virtual assistants which help users to buy and help the visitors choose the products and address their problems or queries. These are the next big things in the space of web development. They also help users to overcome the hurdle of having to go through complicated navigation processes through their websites by including an interactive function based on a simple chatbot on their websites.
Creating Attractive Landing Pages with Optimum Content
In recent time, landing pages have gone through lots of transformation. We have moved beyond the landing page formats of having a large amount of text and now we have reached a stage where landing pages are light, attractive and they focus more on information that the users can access easily and conveniently. For most of the internet users even one third of what you write as a content is enough hence it is best to keep the text to a minimum when it comes to designing your landing pages. You can use riveted web design templates and features and lots of CTAs on your landing pages to address and resolve the queries and problems of your landing page website visitors.
JavaScript on high demand
The last couple of years have been the years of JavaScript with amazing frameworks, technologies and libraries and riding the huge wave of JavaScript this year too has become the top priority of most of the web developers. JavaScript functions such as Built-in, E56, Closures, Callbacks, Pure Functions, Node, RAIL and Promises have motivated the web developers around the world a lot. As JavaScript also has the React library to create user interface hence it can be the reference material for all the web developers who have good and in-demand coding skills in this year too. Hence you should combine frames like Meteor with library resources and give the way to a much better website user interface in future.
Minimalist Approach to Web Designs
There should be ample white spaces and vibrant splashes of color in your website in aesthetically balanced way which can give comfort to the eyes of the visitors. This is important when it comes to the modern design of websites. Your site should give soothing respite to the exhausted users’ eyes. Hence you should follow a minimalist approach when it comes to material design. Less is more in this new era and you can have a look at the Apple’s website to understand what we mean by that. Don’t use elaborate designs and complicated vectors as just a simple icon or a small picture to indicate the help and a marker icon for contact information would be enough.
Conclusion
We have just discussed the latest and best web technology based strategies which can take your business to new heights. You should create mobile friendly website, with good use of JavaScript and minimum design having happy people faces on home page and you should also incorporate intelligent chatbots into your site too. All of these things will make your website visitors to sit up and take notice of your website. This means the visitors will keep on coming back to your website for so many of their different purposes and tasks ultimately making your business website a highly successful one in a very short period of time. To achieve these things, you should contact a well-established and reputed Full Stack Web development company which has a prior experience in developing similar websites.
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